COUNTERUCK
Counteruck is a collective of Gen Z creatives and marketers who aim to bridge the long-standing divide between professional Rugby stars and their audiences that traditional media has failed to.
Through various content pillars across social media covering culture, music, fashion, and art, we bring the player's personality to the forefront, nullifying the idea that Rugby is not a sport that can produce superstars—collaborating with the likes of England Rugby, Prem Rugby, and Rugby World Magazine to play a key part in shaping the future of the sports culture and content. On average, Counteruck's content reaches over a million people per week on social media
